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2 Jewelry Brands That Hold Their Value

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2 Jewelry Brands That Hold Their Value

June 20, 2021

Jewelry as an investment is not something new or novel. People have been investing in high-quality pieces for a long time. But, as many have learned, not all jewelry holds it’s value. Just because something is expensive or unique does not mean that it will retain the value or appreciate over time. For this reason, it is very important when investing in jewelry pieces to select brands that hold their value. Once you have selected the brands in which you are interested, it is important to seek out a reputable, established jeweler with a wide selection of signed jewelry. While there are certainly more, below are two jewelry brands that are well-known and have a long history of holding value over time.


Cartier is a well-known fine jewelry brand that was founded in 1847. This luxury jewelry brand is beloved by influencers, celebrities, royalty and more. And it is for a reason, it’s a brand that makes beautiful and outstanding jewelry that also retains its value over time. And, not only does it retain its value but frequently signed Cartier pieces will appreciate. Cartier jewelry that is in good condition and authentic will hold its value best. Further, it is ideal that your Cartier is signed.“Cartier jewelry appreciates in value over time. Their high-quality materials and craftsmanship, combined with the respected brand name, means Cartier pieces can be even more valuable in the future than their current retail price tag…The Cartier Love bracelet originally sold for $250 in 1970. Adjusted for inflation, $250 in 1970 has the same buying power as $1,500 today. A brand new Cartier Love bracelet costs $6,600. If you factor in the quality of the product and the power of the Cartier brand, a Love bracelet from 1970 could sell for about the same price as a brand new one today.”

2.Tiffany & Co.

Tiffany & Co. is one of the best known and loved jewelry brands. Not only are their contemporary pieces loved, so are their pieces. While Tiffany & Co. jewelry is available at a wide array of price points, it is some of their fine jewelry pieces that offer the best investment potential as The New York Times points out, “In 1964, her grandmother went to the World’s Fair in Queens; when she came home, her apartment had been burglarized and her jewelry was gone. Instead of trying to replace the stolen items, she bought a single piece: an 18-karat gold bracelet with rubies and sapphires from Tiffany. It cost about $400 at the time. When Ms. Minton took it to Tiffany for a repair in 2002, the jeweler valued it at $9,000. ‘I don’t know what it’s worth today,’ she said. ‘I don’t wear it often because it’s so special.’”

LuxeTld is the modern alternative for buying jewelry and watches. We are a factory-based gold & diamond jewelry maker since 2004. We offer Quality Luxury Diamond Jewelry & High End Custom Jewelry. All jewelry customized in top quality real 18k gold, diamonds and gemstones with certificate. Our specialty has always been our unparalleled ability to craft your dream piece of jewelry, bringing your ideas into reality, creating jewelry you will cherish forever. We will take your unworn jewelry, family heirlooms, sentimental memories or items that just do not reflect your style and turn it into something new. Come by for a chat about your vision, and we’ll work with you to create the most perfect design!

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